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Check ad performance

Yesterday's ad spend and results across every platform, with what needs your attention.

Every morning at 8:00
Message

Ads for Sunday 11 October

You spent €4.1k of your €4.5k daily budget. Blended ROAS was 2.8, against a target of 2.5.

By platform:

  • Meta: spend €2.2k, ROAS 3.4 (target 2.5), CPA €31 (target €35)
  • Google Ads: spend €1.4k, ROAS 2.6 (target 2.5), CPA €38 (target €35)
  • TikTok: spend €0.54k, ROAS 0.9 (target 2.0), CPA €84 (target €40)

Needs attention:

  • TikTok retargeting spent €540 against a €400 daily budget, 35% over. ROAS has been below target for three days. Suggested next step: lower the daily budget to €400 and review the audience.
  • Google Ads CPA was above target for the second day in a row. The Tuesday keyword change is the likely cause. Suggested next step: check the keyword report before changing bids.