How the product did last week:
- Activation is up: 41% of new accounts shared their first report within 7 days, up from 33%. The new template gallery did it; accounts that used a template activated twice as often.
- Retention holds: 68% of the July cohort is still active after 8 weeks, in line with June.
- Scheduled exports are barely used: 6% of active accounts, unchanged since launch.
The numbers, compared with the last four weeks:
- Weekly active accounts: 1,240, up 5%
- Activation within 7 days: 41%, up from 33%
- Week 8 retention: 68%, flat
- Accounts churned: 9, down from 14
My recommendation: put templates in the onboarding flow, and find out why exports don't stick before building more on them.