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Run a weekly commercial review

Where to move your ad budget, based on which channels bring qualified leads and pipeline, not just cheap leads.

Mondays at 9:00
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In week 43 leads got 10% cheaper, but cost per qualified lead rose 31% to €759.

  • Paid search: €8.1k, 14 qualified leads, €71k pipeline
  • Paid social: €6.2k, 4 qualified leads, €18k pipeline
  • Retargeting: €2.4k, 4 qualified leads, €21k pipeline

I'd move €2k from the "Free checklist" campaign (148 leads, 1 qualified) to paid search.