Klime

Hand off your recurring Sentry workto routines that watch your product.

AI routines read Sentry to report on product usage, marketing, and ad performance, on schedule. Set it up with Klime.

Part of Metrics

3 routines

Draft marketing report

What moved in marketing this week and why it matters, ready for you to send.

Fridays at 9:00
Email draft

To the leadership team

Re: Marketing update, week 41

The headlines:

  • Pipeline from marketing is up 18% to €240k, almost all from Tuesday's webinar with Brightfold
  • Paid search got 30% more expensive per lead after Google changed its bidding, so we're moving budget to LinkedIn
  • Trial signups are flat, but more trials turn into paying customers: 12%, up from 9%

The numbers, compared with last week:

  • Spend: €18.4k, up 4%
  • Leads: 312, down 6%
  • Cost per lead: €59, up 11%
  • Marketing sourced pipeline: €240k, up 18%
  • Trial to paid: 12%, up from 9%

What changed and what it means:

  • The webinar drove 9 of 14 new opportunities. Worth a second session in November.
  • Paid search cost per lead is above target for the second week. Unless it recovers by Wednesday, we move €3k to LinkedIn.
  • Trial to paid went up after the new onboarding emails. Too early to call, one more week of data needed.

Report on product usage

How customers use your product, who sticks, and who's slipping away.

Mondays at 9:00
Message

How the product did last week:

  • Activation is up: 41% of new accounts shared their first report within 7 days, up from 33%. The new template gallery did it; accounts that used a template activated twice as often.
  • Retention holds: 68% of the July cohort is still active after 8 weeks, in line with June.
  • Scheduled exports are barely used: 6% of active accounts, unchanged since launch.

The numbers, compared with the last four weeks:

  • Weekly active accounts: 1,240, up 5%
  • Activation within 7 days: 41%, up from 33%
  • Week 8 retention: 68%, flat
  • Accounts churned: 9, down from 14

My recommendation: put templates in the onboarding flow, and find out why exports don't stick before building more on them.

Check ad performance

Yesterday's ad spend and results across every platform, with what needs your attention.

Every morning at 8:00
Message

Ads for Sunday 11 October

You spent €4.1k of your €4.5k daily budget. Blended ROAS was 2.8, against a target of 2.5.

By platform:

  • Meta: spend €2.2k, ROAS 3.4 (target 2.5), CPA €31 (target €35)
  • Google Ads: spend €1.4k, ROAS 2.6 (target 2.5), CPA €38 (target €35)
  • TikTok: spend €0.54k, ROAS 0.9 (target 2.0), CPA €84 (target €40)

Needs attention:

  • TikTok retargeting spent €540 against a €400 daily budget, 35% over. ROAS has been below target for three days. Suggested next step: lower the daily budget to €400 and review the audience.
  • Google Ads CPA was above target for the second day in a row. The Tuesday keyword change is the likely cause. Suggested next step: check the keyword report before changing bids.