Report on product usage

How the product did last week:

• Activation is up: 41% of new accounts shared their first report within 7 days, up from 33%. The new template gallery did it; accounts that used a template activated twice as often.
• Retention holds: 68% of the July cohort is still active after 8 weeks, in line with June.
• Scheduled exports are barely used: 6% of active accounts, unchanged since launch.

The numbers, compared with the last four weeks:

• Weekly active accounts: 1,240, up 5%
• Activation within 7 days: 41%, up from 33%
• Week 8 retention: 68%, flat
• Accounts churned: 9, down from 14

My recommendation: put templates in the onboarding flow, and find out why exports don't stick before building more on them.